Google Ads Overall Performance
Total Spend
$1,003.38
Across 4 campaigns
Clicks
117
3,662 impressions
Conversions
46
All conversions
CTR
3.20%
Click-through rate
Cost / Conv
$21.81
Per conversion
Google Ads Campaign Breakdown
| Campaign |
Spend |
Clicks |
Impr. |
Conv. |
CPC |
Cost/Conv |
| Local PMAX General |
$764.50 |
83 |
2,417 |
31 |
$9.21 |
$24.66 |
| Local PMAX Expanded Locations |
$159.42 |
21 |
967 |
11 |
$7.59 |
$14.49 |
| Local PMAX General | Wed & Thurs |
$51.74 |
6 |
207 |
2 |
$8.62 |
$25.87 |
| PMAX | Website Traffic |
$27.72 |
7 |
71 |
2 |
$3.96 |
$13.86 |
| TOTAL |
$1,003.38 |
117 |
3,662 |
46 |
$8.57 |
$21.81 |
Note: All campaigns are Performance Max (PMax). PMax campaigns do not surface individual keyword data — Google's AI optimizes targeting automatically across Search, Display, YouTube, Maps, and Discovery. Conversion tracking includes phone calls, form fills, and get directions actions.
Meta Ads Overall Performance
Total Spend
$705.45
Across 2 active campaigns
Clicks
581
28,303 impressions
Leads
49
Lead form submissions
Purchases
14
Completed purchases
CTR
2.05%
Click-through rate
Cost / Lead
$14.40
Per lead
Meta Ads Campaign Breakdown
| Campaign |
Spend |
Clicks |
Impr. |
CTR |
Leads |
Purchases |
| Lead Campaign | Sales vs Informative | Top 14 States |
$615.91 |
368 |
17,833 |
2.06% |
49 |
14 |
| Local Traffic | Dynamic |
$89.54 |
213 |
10,470 |
2.03% |
0 |
0 |
| TOTAL |
$705.45 |
581 |
28,303 |
2.05% |
49 |
14 |
Meta Ads Top 2 Ad Creatives
Email Dexcom Price Changes Campaign
Status: Scheduled and ready to go. Email campaigns targeting customers about Dexcom price changes have been prepared and queued for delivery.
Scheduled Emails
Email Design
Email Mother's Day Campaign
Status: Scheduled and ready to go. Mother's Day email campaigns have been designed and queued for delivery to engage customers with a seasonal promotion.
Scheduled Emails
Email Design
